Social media marketing is the process of increasing traffic and attention to your business through social media outlets. Different outlets are used for different things. For instance Twitter can be used to communicate with clients in a quick snapshot manner. Whereas Facebook is a full-blown social network site that integrates photos, events, location, and a ton of other features.
Last year it was shown that 83% of Americans have a social media account! Out of that 83%, 41% said it’s important that the companies they engage with have a strong social media presence. 28 % even said they would rather engage with a brand/organization on social media than visit a physical location. That has HUGE implication about the importance of social media integration for your company! We create a powerful social media presence
We will start out by sitting down and discussing what your specific social media goal are. Do you want to increase brand awareness, drive website traffic, gather quality leads, improve customer service & retention or something else? Second we will decide which platform(s) best aligns with your business strategy. Then we will establish what kind of content you can create with full force and frequency. We will then teach you and your team how to interact with your @mentions, # Hashtags, messages and more. Lastly we will analyze the posts based on their success and optimize what works and get rid of what doesn't.